March Meeting Recap

MIVA Meeting Recap – March 4, 2009


MIVA March 2009 from Lee Higginbottom on Vimeo.

This month, we were glad to welcome Daren Bossenberger, founder and President, of Phono Creative, a metro Detroit design studio that develops branding, interactive, print marketing communication and environmental graphic design solutions for its clients. Daren has designed marketing solutions for small start-ups to some of the world’s largest companies including Dell, Microsoft and Ford Motor Company. Daren serves on the board of directors for the Boys & Girls Club of South Oakland County and LifeBuilders. Daren also is the founder and President of Ideation Signs & Communications, Inc., a metro Detroit company specializing in the production and installation of signage and environmental graphic solutions.

Daren shared some great information to help us in our companies. Each of us offers a unique product and service. How do you relate to each customer since every interaction will be different? How do you connect these customers to your product and or service? Daren gave some of the basics in how developing a brand can help shape clients’ perceptions about you and your company.

Developing your brand encompasses several things:
1. Visual stuff like: your logo, business cards, website(s), ads, and online gossip.
2. Personal Interactions like: how you answer the phone, responsiveness, communication style, and your personality.
3. Finished product: the film/video, turnaround time, and the price.

You want to reveal the reality of your business and if things need to be changed, change them.

This is just a sampling of what Daren shared. Make sure you participate in the MIVA meetings to get great value out of your membership.

Coming up in the next several months will be some exciting events and meetings.

We have pretty well confirmed the majority of our speakers for the rest of the year:
April 1st: StillMotion Seminar (This takes the place of the normal meeting)….
Where: The Royal Park Hotel in Rochester, MI
When: April 1st, 8:30am – 7:00pm
Cost:
*$159 Early Bird for MIVA Members (until March 13th) *includes out of state PVA members
$229 Early Bird for non-Members (until March 13th)
$269 Regular Price for Everyone after March 13th
**WORKSHOP SPECIAL: Add $89 to your workshop fee to receive 1 Year MIVA Membership (for new members only).

Registration is open. Click here to begin registration.

Details will follow for the following months:
May 6, 2009 – Spring Film Festival
June 3, 2009 – Terry White will present Adobe CS4 Master Collection followed by:
June 4, 2009 – All Day After Effects Seminar with Cassidy Bishar from Motivity Pictures.
Check out some of Cassidy’s AE templates at: http://www.aeprojects.biz
July 8, 2009 – John Zale from WEVA and The Editors’ Showdown
August 5, 2009 – Matt Davis from Lifestage Videography
September 2, 2009 – Ryan Koral from Epic Motion
More to follow next month…

We also had our board elections:
Ralph Cabildo – President
Ryan Koral – Vice President
Joe Bauer – Treasurer
Lee Higginbottom – Secretary
Scott Bert – Past President
Lee Thomas – Board Member at Large
Matt Trubac – Board Member at Large

Don’t miss the StillMotion Seminar, register now!

Registration is open. Click here to begin registration.

See you there!