Matt Davis presents You Know How To Shoot Video – Now Learn How To Sell It
03. Sep, 2009 
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October 7th, we will be welcoming Matt Davis – owner of Lifestage Videography from North Carolina. Here’s what he says we can expect from what he’ll share with us that evening at Bastone’s in Royal Oak:
We believe there is a huge need to show creative professionals how to bring in more money by speaking to brides in THEIR language, not VIDEO language. We will use our very successful 2009 Demo Reel as a foundation to show others how to bring in more money the right way. Below are some of the learning topics you will find in the proposal.
1. Learn to produce a wedding demo reel that SELLS! We will go over elements that should be left out as well as included in a demo that acts as a salesperson, not just a highlight reel.
2. Learn proper techniques on selling your wedding videography services over the phone when a bride calls. Learn how to control the conversation, and get her emotional about her video, without talking price.Learn how to become “likeable”, because if they don’t “like” you, they won’t buy from you.
3. Learn to attract higher quality bridal leads by having a website that speaks to them. Learn the difference between features and benefits
Ex. Feature=Bad “We use 3 wireless UHF microphones” Benefit=Good “We are able to capture your vows with crystal clear quality so you can enjoy them in 50 years”
great work. i’m a member of hpva (houston professional video assn), and i really admire your approach. i’m sure our michigan colleagues will really benefit from your visit. perhaps you’ll make it south some day (now that the dog-days of summer are behind us).